Unveil content treasures

More than 1,000 news and publications were already available when we started the conception of the new website. So, raising the content treasures and making them visible was our major purpose of the relaunch. Now, users will see the tremendous expertise of SKW Schwarz online and they can easily find the right contact persons.

The challenge

The existing website contained a lot of content, but it was difficult to access and not available in the context needed. The information silos on the website were supposed to be broken down and an intelligent linking of the content with its authors was to bring to light the enormous expertise.

The solution

Relations, relations, relations! We created a new structure consisting of topics, competencies, people, news and events, which provides users with related information and quickly gives them the impression that SKW Schwarz is the right partner. Thus, the website skwschwarz.de answers the question on which topics SKW Schwarz is particularly focused, which lawyers have which competences, which articles they publish and at which events they have spoken and will speak in the future.

Regardless of where the website visitor enters the site, he will find what he is looking for. If they already know SKW Schwarz, they can quickly navigate to their contact person on the homepage. Numerous articles and links to related pages guide new visitors through the site and offer various ways to get in touch.

The result

With just a few clicks, the content treasures of SKW Schwarz are now accessible and provide website users with relevant information. Making the decision when choosing their legal partner became a lot easier. The social media activities now pay off, because the user is on a continuous journey from the post to the point of contact.