Understanding financial products with the savings plan calculator

Word has spread that the savings book is no longer suitable for multiplying money. More knowledge about financial products is needed to increase your savings. The savings plan calculator helps users to find the right financial products and achieve their savings goals.

The challenge

The financial products were presented in detail on the client’s website. But for the users, the information remained too abstract, too far away from their own considerations about investing money. How much money do I need to get started? How much money should I set aside regularly? How much growth can I expect? How much risk do I have to be willing to take? These questions remained unanswered.

The solution

With the new savings plan calculator, users can now try out different scenarios to see what they can achieve when saving money. Parameters like single payment, regular payment, investment period and interest rates to be achieved enable users to easily answer their own questions about investing money. They can evaluate concrete scenarios and see the outcome immediately. They see which amount of money they need to save in a self-defined period of time. Or, in reverse, they can specify what amount they would like to have available on a one-time or monthly basis and then see how they can save it.

The Result

The savings calculator is an efficient sales tool. Users get a better understanding on how the financial products offered fit in with their own savings goals. The benefits of these products become concrete for them and the products more interesting. As a result, users now contact the provider way more often after using the savings plan calculator than they do without using the tool.