Partner websites with a consistent look & feel

The manufacturer has a new brand identity that is also visible on its own website. But what about the websites of partners and retailers? They, too, should be immediately recognizable as belonging to the brand. An easy way to achieve this is to generate partner pages automatically. The partners maintain their data in a different system. They are displayed on their websites in the look and feel of the brand.

The challenge

The website of the car manufacturer has a fresh new look, the new CI is perfectly implemented. The dealers’ sites, on the other hand, still use the old design, the old design with modifications, or even a completely different design of their own. Not to mention the structure of the websites. Apart from the logo, there is nothing to recognize the manufacturer’s brand.

The solution

Instead of leaving it up to dealers to create and maintain their own websites, the car manufacturer now generates them automatically. They get their content from different sources:

• Dealers maintain their data in a separate portal, from which they are transferred to their websites
• Dealers keep their vehicle market up-to-date on a large public portal for used cars, from which the new websites take the data and present the used car market in the manufacturer’s look and feel
• Content from the car manufacturer’s website enriches the dealer pages with up-to-date information

The Result

The car manufacturer’s website and those of its dealers now present a consistent look & feel. For the dealers, the effort of website maintenance has been reduced; they only have to keep their data up to date. Users find their way around on all pages in the same way. Most importantly, they use the same customer touchpoints on the dealer pages as on the manufacturer’s website. More leads are generated that are transferred to the lead management system.